HYATT EMAIL REDESIGN
After extensive guest research, brainstorming and content ideation — I led the team in a redesign of Hyatt’s customer relationship marketing emails. Centered around the idea of informative, timely and targeted content, these emails focus on a variety of topics that would simultaneously deepen our relationship with guests but also put more “heads in beds.”
SALE AWAY
A series of emails that consolidates hotel offerings or sales from around the globe — all while highlighting the destination.
THE LIST
A series of emails that would be focused on a variety of topics based on season, holiday or event.
OFF SEASON
A series of emails that offer new adventures/places that are just as enjoyable during the off-season.